Call Tracking is exactly what it sounds like – tracking the phone calls generated from your advertising campaigns.
Chances are, your marketing strategy utilizes several vehicles to reach your target audience but how can you know which ones are actually working?
Patriot will provide unique phone numbers and reporting for each campaign. Want even more user detail? Add keyword tracking to see how users are getting to your website and what they look at before calling.
Call Tracking is the most effective way to tie caller action to specific marketing initiatives.
Identify the vehicles that are driving the highest response rates, then shift your ad dollars toward those spots and cut the lesser performing ones. No better way to boost the ROI on your marketing efforts.
Patriot will work with you to carefully craft a solution that will create the best possible experience for your customers, while aiming to meet your specific business goals.
Together, we will find the features that best fit your needs and develop your ideal solution. There are no rigid, preset applications– all Patriot solutions are custom built!
Patriot has been known for our enhanced toll-free services for over 30 years and that tradition carries over to our Call Tracking technology. You will still have access to toll-free numbers if you prefer to keep that look and feel with your customers.
If you prefer a more personal, local feel, Patriot can provide local phone numbers to be used in your marketing campaigns. Our service area covers the entire United States and Canada.
Source level tracking is more of a 1:1 relationship. Each vehicle (i.e. television, print, online) would have a dedicated tracking number. Identify the vehicles that are driving the highest response rates and shift future ad dollars to improve your ROI.
Dynamic Number Insertion (DNI) is a large piece of the Call Tracking puzzle. DNI allows Patriot to populate a dedicated phone number on your webpage that can be tied back to the source or keyword used to find your site.
The phone number will follow the user through the site collecting contextual info about their visit (i.e. source, keyword, pages clicked through). This detail can be used to shift future digital spots to the areas that generate the highest response rates but also provide valuable insight into what prompted the user to call.
Keyword-Level Tracking is a great way to optimize digital ad campaigns. Identify the keywords that are generating the most leads and use them to boost future marketing efforts.
Customers are the fuel that keeps your business moving forward and it’s important to understand how they interact with your brand. Call data from your tracking numbers can be seamlessly integrated into your existing analytics software (i.e. Google Analytics, AdWords, DoubleClick, Salesforce and more). Gain real-time insight into your campaign’s performance.